PENFOLDS
branded film: dircutFor the launch of a new blend of Penfold’s wine makers, agency 9 Rooftops wanted a dance film that told the story of the creation of Penfold’s new blended wine that joins Australia and America. Choreographer Wynn Holmes created an elegant embodiment of the theme of the century old vine cuttings making its way across the continents, taking root in new soil and growing into a new blend.
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Agency: 9 Rooftops
Creative Director: Joel Rice
Agency Producer: Kate Bradbury
Cinematography by: Stuart Dryburgh
Choreographer: Wynn Holmes
Editor: Matt Hart
Color: Kevin Ratigan
Production by: Bobo Kaminski
SVP: Kelly Broad and Rebecca Siegel
Producer: Mark Forlenza
Music by: Joep Beving (original 3 minute film)
Music by: Racketclub (60sec dir cut)
Sound Mix: Jake Dilley
Casting by Ben Totty at Box Artists Management
Dancers:
Lloyd Knight
Rena Butler
Alyssa Forte
Burr Johnson
Gino Grenek
Joan Rodriguez Hernandez
Katherine Garcia
Kibrea Carmichael
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Penfolds was shot just as New York City emerged from its total Covid lockdown and tentative permissions were granted to shoot. The silver lining for this production was that all the NY dancers were available and we had the most amazing talent on our set. The first rehearsal day in the studio was full of joy and emotion at being back to what we all love doing, in the presence of others!
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